Content that clicks

Hey, I’m Charlotte 👋

I’m a freelance art director, production and content lead who helps brands create assets that stop thumbs and turn heads.

Whether it’s coming up with original concepts, handpicking top-tier talent, or overseeing every step of production with an expert eye, it’ll always be smooth sailing with me. Think brand-led social strategies, ego-free art direction, and productions that don’t stretch your budget. Long gone are the days of massive crews, two assets produced in a day and eye-watering bills. I stand for no-nonsense, cost-effective plans that get the job done.

48-hour turnaround? Hundreds of assets? Challenge accepted.

From TikToks to TV commercials, if you need content that looks good and performs even better, then I’m your girl.

CHECK OUT MY WORK👇

CHECK OUT MY WORK👇

E45 UGC Ad Content
Multi-Gyn Back to Brilliant Campaign
e45 Suncare Launch Campaign
Hardys Wine Social Media Refresh
Young woman with a towel wrapped around her head, sitting on a sofa, applying Decubal body lotion to her shoulder with her right hand while holding the bottle in her left hand, in a cosy room with neutral colors and Nordic decor.

Services

  • When your brand has a mission or a message you’re desperate to deliver…but don’t know how. Let me come up with series of relevant, insight-driven campaign ideas that you’ll be excited to execute.

  • Looking for a helping hand to get your next shoot off the ground? Whether it’s a small UGC-style need, or a higher-level TV campaign, let me give you all the logistical, crew and scheduling support you need.

  • Shoot days can be a bit daunting. Art direction is crucial to ensure the creative idea in your mind comes to life! With many years on shoot sets, you can call me a safe pair of hands in getting everything you need out of the talent around you.

  • For when content development feels a bit alien. Not sure where to start? Need some help with crafting a bespoke direction for your brand? Don’t worry, I got you.

  • When your content is ready-and-waiting for the world to see it, you need a robust strategy of how to get the very best out of your assets. With over a decade in social media management, I can give you all the help you need.

  • Want to get on top of your UGC efforts but don’t know where to find the right creators for your brand? Let me matchmake you to top-notch content creators who will deliver to your brief