Happy Birthday Emily and Fin!
When Emily from Emily and Fin contacted me about helping establish a blog for their already successful e-commerce site, I jumped at the chance! This started with writing their first piece for their 15th anniversary. Isn't it incredible how a brand can grow from two friends and bags of inspiration?
Emily and Fin turns 15!
October is the month that our brand Emily and Fin was born, marking our 15-year anniversary! We’ve come a long way since opening our first stall on Portobello Market and to celebrate, we want to share our journey with you.
Rewind to 2002, when friends and founders Emily Whittle and Ffion Armour-Brown started the Emily and Fin adventure. With a shared love for travel and textiles, they joined forces to make the ultimate design team.
They packed a bag, booked a ticket and hopped on a plane to India. Taking nothing with them but a handful of ideas, the pair were inspired by the beautiful array of fabrics, scenery and architecture surrounding them. Returning with backpacks full of made-to-order garments, this trip was the drive that bought their label to life.
The pair grew the Emily and Fin brand we know today from a small studio in Hackney. While they may not have got to grips with the temperamental lift, crafting high quality clothing to fill women with confidence, was the motivation that drove them forward. With a label built on friendship, Emily and Ffion survived late nights, a few spats and plenty of hard work, to grow our name organically and independently.
Holding on to this same ethos, Emily and Fin opened a stall on Portobello Market in Notting Hill, where we expanded quickly through word of mouth. Now, you can find our pieces through many global stockists and, of course, through our own booming e-commerce store.
While business has thrived from the early days, we still make clothes exactly the way we want to – with careful judgement, deft tailoring, freedom of choice and an intuition for beautiful designs. Taking influence from the past to create clothing for the present, we continue to develop our unique aesthetic each season, through hand-selected fabrics crafted with a strong attention to detail. From charming frocks to pretty tops, our collections stay classic and feminine, whilst truly distinct.
You can be assured that all Emily and Fin products are still made to the best standard, in a safe working environment. We do this by working alongside like-minded businesses. By visiting them regularly, we can uphold our strong working relationships, whilst providing the best practice for manufacture and care.
So, what’s next for us? We’ve been working hard behind the scenes to introduce new product categories in the coming seasons, including our first line of outerwear which is already with our stockists and online! The wheels are in motion for other exciting developments, but you’ll have to check back to our blog to find out more.
We know that we wouldn’t be able to tell this story without the help of our loyal customers. So, whether you’ve been a part of this journey since we first opened in Portobello Market, or have discovered us recently through Instagram, we want to thank you by offering 15% off our website between 18th -25th October. Keep an eye on our website for more details!
*Please note this is a trial piece which was not published on their website.