The one that went viral

This isn’t one I thought I’d be saying 5 weeks into my new role over at Accolade Wines, but I made something viral! To support a new product launch of the Echo Falls Rose and Gin Infusion, which was an exclusive at Co-op, I did what kind of felt obvious. I went to my local Co-op, looked like a pillock and took a photo of a bottle. And while we thought this was just a way to help us support the launch, this post absolutely blew up! It’s now been seen by our 3.6 million people (organically may I add) with 166,000 reactions, comments and shares.

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That’s right, my image was shared by the likes of Pretty 52, The Sun, Cosmopolitan, Boohoo and Metro And all this coverage was also organic! Can you even believe it, because I certainly cannot! What a career highlight!