Jam Shed's not just for drinking Influencer Campaign

It seems a bit odd to run an influencer campaign during a pandemic, but I was asked to come up with a solution to support Jam Shed and build a community, outside of drinking, so this is what I came up with…

Ever used a wine bottle as a rolling pin or a makeshift vase? Maybe you’ve always thought about making a wine bottle candle or just fancy cooking up a delicious chocolate and red wine cake. Well, while we’ve got more time on our hands at home…when else is there a better time?

I recruited a small pool of five influencers to inspire new and current consumers that Jam Shed isn’t just for drinking through a range of weird and wonderful crafts as well as wholesome food recipes that they can try at home.

Here’s some of the wonderful content has was produced, in such a short amount of time, from our influencers:

But I’m sure what you’re more interested in is the results, well…they are as follows:

• Total reach (how many people saw the posts): 17,936

• Total impressions (how many times it was seen): 21,386

• Engagement rate (percentage of engagements from impressions): 12.9%

• CPE (cost per engagement): £0.37

• Highest engagement rate (note - the average rate is between 1%-2.6%): 42.4%

Plus! If that wasn’t enough, I was also about to achieve from trade PR coverage around this campaign across three publications, with a total monthly reach of 99,000! Here’s the clippings below?