Echo Falls 'All you need is love' Influencer Campaign

Regardless of big days like Valentine’s Day, love is all around! Utilising a brand like Echo Falls, which stands for positivity and ‘Living Life to the Falls’ meant I could deliver an influencer campaign that inspired consumers to enjoy the little moments and also put the brand back into purchase consideration.

So, whether that’s sharing those small, meaningful moments with your partner, a cosy movie night in with your flatmate, or a full-blown pamper session, I wanted to bring a little positivity to people’s newsfeeds and inspire them to make the best of staying at home.

I recruited a small pool of micro influencers, with highly engaged audiences to do just that. Share moments that made sense to them, as well as our target consumers…all around the theme of love.

And here is some of the wonderful content produced as a result:

And by capturing these authentic moments that our consumers will understand, I didn’t just get lots of new content to use on our social media channels, but I had some great results:

• Total reach (how many people saw the posts): 16,505

• Total impressions (how many times it was seen): 18,029

• Engagement rate (percentage of engagements from impressions): 30.3%

• CPE (cost per engagement): £0.22

• Highest engagement rate (note - the average rate is between 1%-2.6%): 51.8%

If that doesn’t scream an effective use of budget, I don’t know what does!