Writing about London street style for Browns Fashion

This was a lovely little task to do! The ladies at Browns Fashion asked me to write a blog for them on all the wonders of London street style! The company's tone of voice is something that really resonates with me, so this quick turnaround piece was a pleasure to write! So take a stroll around the sights of London below, and a discover a style choice for every area. 

London and its street style inspiration

Ah, London, one of the only places where you can wear an extra outfit on Saturday night, and switch to a chic, girl boss look by Monday. We’ve embraced this since day one, opening our London doors during the 70s – the ten years of fast-paced fashion. From leather-loving punks on Kings Road to carefree bohemia in Hyde Park, we’ve been there.

Vienne Westwood once said, ‘There’s nowhere else like London. Nothing at all, anywhere,’ and she’s right. Turn any corner on the capital’s streets and you’ll find bold style choices to take inspiration from day or night.  


North London is your real pic ‘n’ mix of culture, giving the likes of Shoreditch a run for its money. From the famous Camden Locks, to the bustling borough of Islington, through to the tranquil wonders of Primrose Hill, there really is a spot of every style choice.

Around the streets of Angel you’ll find outfits that celebrate clean cut Scandi style that brands like Acne Studios have in abundance. Known for their effortlessly cool aesthetic, their premium basics are perfect for any off-duty wardrobe.

Skip over to Stoke Newington, where style choices embrace the multi-culture of the capital, including those of Visvim. These Japanese pieces are cooler than the other side of the pillow, all designed by Hiroki Nakamura and his signature silhouettes.

Spend time in Hampstead, the home of afternoon lattes and large numbers of street joggers. You’ll be inspired to hit the gym, or at least embrace athleisure with a pair of Hako trainers. 

The weekend is all about glamour, with glimpses of undeniably elegant Erdem floral tea dresses, paired with classic Aquazzura heels for important dinner dates.


 Home to quaint visiting spots such as Portobello Market and colourful rows of terrace houses in Notting Hill, West London and its street style will make you feel flush.

The best in the West is subtle, classic and undeniably chic. Think expertly designed Valentino t-shirts only fit for VIPs, coupled with Givenchy slim fit jeans in a unique, premium wash. For those who live life in the fast lane, switch out jeans for panelled leather skinny trousers. No West end style is complete without Balenciaga booties where the pointed toes and intricate detailing mean business. Add Donatella’s signature Versace hoops with the gold Medusa pendant and a statement Gucci handbag and be sure to turn heads.


 No two streets in East London are the same. This delightful pocket of London is home to the bustling Brick Lane with its sea of independent foodie and fashion stalls, Olympic Park where you can create medal-worthy memories, as well as contemporary art galleries such as Maureen Paley in London Fields. 

With creativity in the air, street style here is a true extension of everyone’s personality. Workwear inspired labels dominate, all with their own artistic flair.

Stroll around Bethnal Green’s Columbia Road Flower Market in a geometric A-COLD-WALL jersey, paired with colourful cropped trousers from Kiko Kostadinov. Add a dash of festival feeling with a Martine Rose rainforest jacket.

East London is also where you can celebrate all the wonders of 90s. No, not by putting on your favourite ‘Steps’ album, but by doing a spot of shopping in Canary Wharf and its iconic sights, all built in 1991. Compliment this era with Off-White’s washed denim or midi slip dresses. Add a Spice Girl vibe to this look with a Buffalo platform trainer.


A real fusion between rural and urban worlds, South London has it all. For a stroll in leafy Richmond, history in Greenwich or to dance all night in Brixton, there’s something for all.

Street style in the South is the epitome of millennial-minded cool. Think Scandi-style shirts and knitwear with a timeless appeal from Our Legacy, on-trend minimal sportswear from our winners over the past 99 years, Champion, plus cargo shorts, bomber jackets and sweaters from Stone Island that last the test of time.

Soak up culture at the Southbank wearing a piece of art. From Vetements (which is literally French for clothes), offering streetwear cuts with statement blouses and the most extra platforms. Pair with dystopian delights like signature silhouetted skirts and trousers from Prada.