Influencer Management for Echo Falls at Christmas

With Echo Falls being the most talked about wine brand on social media for 2019 (true fact), it made complete sense to keep that conversation going through an influencer campaign over the festive period. During that time, the brand was launching a disco ball gift with purchase, so this was a great time to shout about this and reinforce some new NPD along the way.

Here’s some of the content that went live during the campaign:

And what were the results? Well, across 8 posts, this campaign generated 22,392 reach, 25,132 impressions and an engagement rate of 11.7% (with the highest engagement rate tipping 23%)! Based on the small budget we had, this made our cost per engagement £0.58!

I also ran some analysis on direct mention on product and found that 17.7% of comments under these posts mentioned the product directly, with no negative sentiment in sight. This is just proof that as an awareness piece, influencer outreach, when done right, can speak to a new audience and get them talking about your products!