Annabel Jewellery Content & Social Media Management

The Brief: As with many small business owners, organic social and content creation are such a fundamental things to nail down, but ones that can be hard to fit around everything else. Annabel Jewellery came to be to manage their Instagram and create content that could be used there and on their website.

The Execution: I got to flex my own photography skills for this one! I took it upon myself to shoot a range of product shots, as well as design review and quote graphics that could be ownable for the brand’s look and feel.

The Results: Since implementing this new direction, Annabel Jewellery grew their average engagement rate to 5% (when the average is 1%!) Their top performing posts have reached highs of 18.8% engagement rate. The page’s followers also increased and the reach is 10% month-on-month.

Take a little look at some of the images I created: