Amie Lou London Product Descriptions

As part of the wonderful journey I’ve been on to help Amie launch her swimwear brand, Amie Lou London, I had the honour of writing her first collection of product descriptions. I also then ensured on the backend of her Squarespace site that these were optimised from a SEO perspective, to ensure she was getting as much organic traffic as possible. 

Ready to dive in? Let’s go:

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Monica Swimsuit


Meet Monica, our swimsuit perfect for basking in the sunshine all day with a glass of vino.

Versatile and glamorous, our sheeny dark teal Monica aims to flatter with her low scoop neckline, complementary low back, removable bra cup inserts and adjustable straps, all crafted from regenerated nylon ECONYL®. Made in London, she loves dainty details with the super soft & stretch scallop crochet trim and a gorgeous waist belt with an authentic mother-of-pearl buckle.

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Valentina Swimsuit


Say hey to Valentina, our swimsuit that’s ready to take you on your next glamorous adventure.

In a deep plunging halter neck, this super flattering piece flows down to a fitted waist, accentuated by an authentic mother-of-pearl buckle. We know that every body is different and Valentina gives you the flex to wear her how you like with removable bra cup inserts. She also has a zig zag stitch around the neckline for added support. Crafted in the heart of London, from our sheeny ice tea-toned ECONYL®, Valentina is completed with a dainty & stretch scallop crochet trim and functional back neck tie.

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Noemi High-Rise Pant

The Noemi High-Rise pant is the ideal sidekick to your very own slow-mo, Bond girl arrival.

In a super flattering high waist, she is designed with in a statement sheeny ice tea and dark teal contrast. Crafted in London, from regenerated nylon ECONYL®, the Noemi pant is finished with her gorgeous slim-line waist belt and authentic mother-of-pearl buckle.

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Noemi Bralette

Get ready to make your very own Bond girl entrance with our Noemi bralette.

A real show-stopper, the sheeny dark teal bra fuses style and functionality with statement rushing detailing, adjustable straps and a functional back tie. Cut from ECONYL® regenerated nylon, the Noemi bralette makes her perfect for mix and matching with your favourite pant.

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Econyl® Scrunchies

We don’t believe in wasting fabric, instead we make our off-cuts into gorgeous scrunchies! The perfect way to match with your favourite swimsuit, or even as a reminder of your last amazing adventure, these hair ties are made from ECONYL® regenerated nylon, which is curated from ocean fish nets & plastic components.

Choose from our ice tea, dark teal and vintage white colours, all adorned with the Amie Lou London logo, to make the ideal everyday accessory.


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Bra Cups


Need some extra support? We’ve got you. Add on our bra cups for £3. These are completely removable so you can mix-and-match to suit your summertime schedule.


We’re not a fan of waste here, so please only select them if you need them.