Setting up Hervanr with the copywriting basics

New womenswear label, HERVANR, reached out to me to help refine their mission statement, product descriptions, initial blog post and even their email send out to entice consumers to purchase during the pre-order launch. 

To say Temi’s pieces are gorgeous is an understatement and what her brand stands for is even more wonderful, so it was a privilege to write these pieces for her.

Have a little read at what I delivered: 

Mission Statement:

HER/VAN/R  

Translated to mean ‘her haven, the HERVANR woman wears fashion to empower the women behind the dress by choosing consciously crafted individual pieces that can be worn forever.

HERVANR celebrates premium craftsmanship and high-quality fabrics in feminine silhouettes that are made to last. We create pieces to be re-worn and treasured forever in response to the damaging societal effects of disposable fashion. 

All designs, colours, and fabrics are carefully considered to be worn season-upon-season and designed to make you feel like the best version of yourself. 

Produced in limited runs, we limit waste and avoid overconsumption. Everything is designed in the UK and manufactured in Portugal, where we only work with reputable suppliers who adhere to ethical practices and continuously deliver high-quality pieces.  

HERVANR is a community of empowerment. #MyHERVANR is home to all the inspirational women who embody true luxury: consciously produced, one of a kind pieces 

So, get ready to be transported to the realms of your HERVANR a place where you’ll feel refined, spirited and unstoppable.

Product Descriptions

Olivia Maxi Dress - Black

Be transported to beachside elegance with our Olivia Maxi Dress. Feel your toes step along the promenade as this graceful tiered piece glides effortlessly from its feminine V-neckline and fitted waist. Crafted from high-quality Italian cotton poplin, the Olivia fuses premium fabrication and comfort with a low back and adjustable straps, leaving you with the perfect fit.

Olivia Maxi Dress - Floral

An undeniable seasonal statement, the floral Olivia Maxi Dress will always provide a splash of floral decadence, whatever the weather. Crafted from breezy Italian cotton poplin, this dress will leave you feeling feminine yet secure through a plunging V-neckline, adjustable bow-tie straps and a fitted waist. The perfect accompaniment to al-fresco dining or wandering down the coastline, you can rely on the Olivia to add romanticism to any occasion. 

Olivia Maxi Dress - Red

Inspired by timeless Mediterranean sophistication, we’ve reimagined the Olivia Maxi Dress into a vivid red hue. Ready to complement your vibrant personality, this effortless dress is cut from crisp Italian cotton poplin and crafted with a plunging V-neckline, tiered skirt and functional fastenings. Its feminine fitted waist ensures this unmissable piece takes centre stage to distant lands, romantic evenings and in your wardrobe.

Arabella Feather Dress - Black

Get ready to turn heads at your next cocktail party with the Arabella. Nothing short of showstopping, we’ve reimagined the little black dress by juxtaposing its elegantly fitted silhouette with an unmissable wispy ostrich feather trim. Finished with a keyhole back and short sleeves, this powerful piece will command attention from every angle.

Maya Dress - Dusky Pink

Pay tribute to the dusky hues of the summertime tulip with the lustrous Maya Dress. Cut from smooth silk-satin, this intriguing piece plays with flattering details throughout. Floral-inspired drapes are carefully placed on the fitted waist and elevated further on the arms through romantic buttoning that’ll leave you feeling like the Belle of the Ball. A spirited skater skirt and plunging V-neckline ensure the Maya is the perfect choice to slip on for your next brunch in the sun.

Maya Dress - Ivory

Every detail of the ivory Maya dress is carefully considered to make you feel unstoppable. This flattering mini, cut from silk-satin, is tacked with a delicate drape at the waist. Statement cuffed sleeve buttons add a level of romanticism that embody timeless glamour. Ideal for attending bridal parties or cocktail events, the Maya will allow you to be elegant and secure.

Simone Midi Dress - Ecru

Sun-filled days are the perfect accessory to our airy linen Simone dress. A distinguished off-shoulder fitted bodice flows down to a breezy silhouette, skimming to a midi finish. With signature ruched sleeves and dainty button-down details, the Ecru toned Simone allows you to feel graceful, spirited and empowered while striding down a sandy beach or sipping on your favourite cocktail.

Simone Midi Dress - Pink

A delicate fusion between timeless silhouettes, versatile styling and feminine colour tones make the Simone midi a summer wardrobe staple. As the flowers start to bloom and the sun shines, our opulent dress plays with an on or off the shoulder and a fitted bodice, with feminine ruching in abundance. Choose between seaside scrolls, brunch dates and cocktail events and the Simone will continue to deliver an undeniable elegance, time-after-time.

And if you’re still scrolling…

Blog Post

With Love from HERVANR

Welcome to HERVANR, a place where you can discover a range of elevated yet ready-to-wear pieces that leave you feeling elegant, empowered and feminine.

HERVANR was born from my personal frustration at disposable fashion and our casual response to throwaway culture. Instead I wanted to make a difference, crafting high quality staples that you could rely on whatever the occasion. By embodying a ‘quality over quantity’ mindset, I’ve started to curate a wardrobe of haven pieces that feel incredible every time you slip them on.

 It’s been a busy year at HERVANR HQ. I’ve been working tirelessly to design each piece, source premium fabrics, partner with ethically aligned factories and produce samples. Building the brand in the midst of a global pandemic is not easy but through perseverance and determination, my goals are starting to turn into reality.

All of this hard work behind the scenes also comes with a lot of fun too. HERVANR’s first collection is inspired by cultural and iconic fashion statements from years gone by.  From crisp poplin maxi dresses that transport you to summertime vacations, through to showstopping feather trim dresses, my Spring Summer 21 launch is designed to stand the test of time.

You’ll never find me compromising on anything at HERVANR. Quality is embedded in our DNA, which you’ll see through the quality of fabrics, all the way through to the quality of life our garment workers have. This is why I use natural textiles like silks, linen and cotton in our first collection. All of our pieces are manufactured in Portugal by an OEKO- certified partner, meaning our choices are both high quality and safe to work with. 

But who am I designing these for? Well, you. The multi-faceted, vibrant and undeniably elegant version of you. I’m giving you the keys to feel confident, bold and graceful whether you’re travelling the world, dominating the board room or simply making unforgettable memories with those closest to you. I want you to take charge of your environmental impact and make it easier to choose better.       

I’m so excited to have you on this journey with me and there’s not long left to wait until you can pre-order your favourite pieces. Our Spring Summer collection will open its virtual doors for pre-order on the 25th May, with pieces shipping at the end of June.

I’d love to get to know you more, so if there are any questions you may have, drop me a line at hello@hervanr.com and I’ll get back to you as soon as I can.

Thank you so much for stopping by and I hope to see you at HERVANR again soon!

Temi x
Founder and Creative Director