Gallello Atelier Brand Video Script Copywriting

The Brief: To build a narrative that acts as a snapshot into the world of Gallello Atelier. Utilising the VO script to tell the brand story, mission, ethos and particulars about the house’s craftmanship in a poetic tone. These were broken down by:

• Previewing the slow and intimate process of creating a garment.

• Hero-ing the love for the craftmanship.

• Showcasing brand heritage.

In short, watchers should be fully immersed in the making of Gallello Atelier’s first collection, La Collezione ‘Elena’.

The Execution: A VO script that was both easy-to-read and told the tale of what the tailors on screen are doing, but also how this all relates to the beauty of craftsmanship, and the beauty in what the brand wants to revive. It’s a script that celebrates the slow, intimate processes in crafting garments, which are now slowly being moved aside for fast trends and bulk manufacturing.

Please watch the final video below, which includes subtitles of the final scripted, written by me.