Hardys Wine Social Media Content Refresh

The Brief: Provide digital assets for the new Crest re-design, as well as educate consumers around the different Hardys sub-ranges and the suitable drinking occasions for those. There were also still brand perception issues around boxed wine, so it was crucial these assets showed the quality of the wine, the ease of use and times to choose this over a bottle.

The Execution: Stills and moving images (to be used as Reels) that showcased both the core ranges and inspired drinking occasions, especially for the boxed wine.