Creating Wise Wolf's Digital Visual Identity

The Brief: Create a new suite of assets, to include stills and videos, that can be used across multiple marketing touch points. A new brand to the Accolade Global portfolio, Wise Wolf Wines was created to showcase more sustainable practices within the wine making industry, and the content produced must visually tell this story.

The Execution: Hero bottle shots that demonstrate different materials and ways the wine bottles are made, such as recycled paper for labels and post-consumer recycled glass for the bottle. Moving images that could be used for Reels, to drive this educational piece, as well showcase drinking occasion.

The Results: Assets delivered an average CPE of £0.01 on paid social. Photography was also used on an Asda hotspot across 205 stores and as part of a Marstons Trade Show.