B. INK 'Leave Your Mark' Influencer Campaign

The Strategy: Partner with a range of macro and micro influencers who embody the brand positioning in their day-to-day lives and request them to curate content on what ‘Leave your Mark’ (the brand tagline) means to them. 

The Execution: Reels or images of influencers creating/working in-situ talking to what ‘leave your mark’ means or bespoke artwork/creations around the label design.

The Results: Working with 13 influencers in total, (including Paperboyo, as well as Dolli and Belinda from BBC show Glow Up) this campaign reached 223,393 people and delivered an engagement rate of 7.9% (beating the average of 1-2.6%).

Take a little look at some of the Reels and stills made as part of this super-creative campaign: