Lambrini x Denise Van Outen Content Collaboration

The Brief: Create a suite of content that tapped into our pre-existing content pillars (that I created for the brand 😊). This broke down as:

  • 90s throwbacks: Denise is a 90s iconic, Lambrini is a 90s icon, it only makes sense that we need narratives that play right into this space.

  • Celebrating serves: Believe it or not, Lambrini makes a great base for a ton of cocktails. Who’s better than our ambassador to show us how it’s done?

  • Bringing the Brini: This is all about having fun! being your most authentic and extra self because…why not?

The Execution: A series of completely boujee images that show Denise enjoying Lambrini in a series of extra (but not completely unachievable scenarios). Plus, a video series, split by 90s throwbacks and our speedy cocktail making challenge. These included humour-led hooks to ensure we engaged watchers from the very beginning.

The Results: Excitingly, this series delivered 4 million views across paid, owned organic and Denise's own social media channels.

See examples of the stills and videos below:

Credits:

Influencers, Content ManagementCharlotte Norrisdenisevanouten, celebritypartnership, influencer, video content