Banrock Station Asset Refresh

The Brief: Banrock needed to get back in touch with a modern-day consumer. It was seen as a bit of an old and cheap brand, but with it’s bucket load of eco-credentials and a new listing in Tesco on the horizon, we needed a refresh on assets!

The Execution: A suite of lifestyle images that embodies the modern-day 25 year old eco-conscious consumer, ensuring the wine was still a core focus of all assets. I wanted to ensure that these had an editorial and aspirational feel, like what influencers they follow would post.

The Results: Used predominately across paid and organic social, these assets have delivered 2.7 million impressions with a CTR of 1.7%.