Echo Falls Perfect Night In Challenge Video Series

The Brief: Echo Falls needed to be considered a go-to choice, which, based on brand trackers, was something in decline. We knew that Echo Falls consumers spend a chunk of their time on social and YouTube, so we could utilise these channels to build affinity back. To do this well, we needed content that had longevity, and started in the home…where we know our Echo Falls consumers love a glass of plonk.

The Execution: I conceptualised a video series designed named the ‘Echo Falls Perfect Night In Challenge’ which placed the brand into real-life decision-making moments… and was always the right choice! This reality TV-inspired format was filled with fun, authentic moments. To get the scale we wanted, we kick started the series with celebrity siblings Fleur and Keshia East.

The Results: The series has had 3.3million views (last time I checked 😊), with 11,000 hours of viewing time on YouTube.

Click on the images to view each episode!

Credits:

• Produced by JAM Flicks