Lambrini's Visual Identity Change

The Brief: Lambrini had been a little neglected in the past, so was talking and behaving like it was in the past. What it needed was a face lift, an upgrade into the modern day, showcasing the new ‘Bring the Brini’ position, which signified being your most authentic and best self…and having a lot of fun along the way.

The Execution: Editorial shoot to support the Lambrini visual identity shift, curated by myself. This pulled more into inspirational versions of both party and at-home relaxation moments, based on category data which outlined that these were the brand's core consumption moments. Diversity of talent was really fundamental for this shoot, including us casting a non-binary model.

The Results: Since the launch of these assets, our total accounts engaged across organic and paid social has increased by 9165%.