Menswear Product Copywriting with Lyst
If you thought writing for Matches was pretty great, I've also been lucky enough to hold a professional relationship with Lyst since 2014. I'm on call to write copy for their web categories as well as specific products. This latest commission saw me writing for a range of menswear brands including the likes of Alexander Wang, Saint Laurent and Reiss as well as high street giants such as River Island, Urban Outfitters and Topman.
While this last batch consisted of 500 descriptions, I'll leave you with a snippet of some of my favourites. These were published on their American version of the Lyst site, so this is why you may spot an Americanism or two.
Celebrating all things LGBT, Proposition Love have designed unisex wedding rings for the perfect way to pop the question with pride. Crafted in 14k White Gold, Gold or tarnish-free Cobalt and rubber, this current collection comes in a range of subtle, matte or their signature triangle-accent designs. Proposition Love take the colorful marriage equality movement into their own hands, by proudly donating 10% of profits to organisations that support gay rights, anti-bullying and HIV/AIDS protections.
Ex-Nike designer, Donwan Harrell discovered his New York label, PRPS in a bid to find the perfect pair of jeans. Trading in easy-to-wear sports wear for easy-to-wear denim proved a natural progression for the talented creator and today PRPS is the go-to label for those in the fashion know. Made using strong African cotton and woven on antique looms, once used by Levi's in Japan, PRPS jeans are renowned for their high quality, strong color and durability. Of course, Harrell couldn't resist expanding his label and this collection of men's PRPS sweats showcases the influence his earlier career had on his vision.
Wrap up warm this Fall with a new selection of ready-to-wear cardigans by PS. Designed by iconic British brand Paul Smith, the range stays simple but timeless; from chunky cable knit, to soft cashmere in a choice of v and crew neck cuts. Sticking to their traditional tailoring and quintessential British roots, these PS by Paul Smith cardigans also offer subtle statements to your everyday through well-placed stripes, fair isle patterning and ribbed panelling.
Step aside man sandals, a pair of espadrilles are the ultimate shoes for the summer and Ralph Lauren certainly know how to add a dash of sophistication to these must-have slip ons. Whether you fancy something minimal, bold or checked, every pair of these espadrilles feature the classic straw stitching and are finished with the signature Polo logo on one side.
Experts in European tailoring, Reiss offer a contemporary flair to waistcoats and gilets. A fall favorite, these pure wool and slim cut waistcoats are a must- have for adding an extra layer of formality to the matching Reiss suit. Ideal for city sophistication, these pieces come in a monochrome palette with statement details such as checks, pinstripes and quilted finishes. Finish off this look with a white shirt and classic brogues for a work-ready look or a chunky knit, skinny jeans and leather boots for something more casual.
If you're on the hunt for sandals that'll survive against the elements, then a pair of Robert Cavalli will stand the test of time. Using the finest leather for thong, crossband and double strap cuts, Cavalli have created a sumptuously soft touch to the toes sole and a chunky heel for stability. Extra chain details and sole patterning remind you that these are not just any pair of sandals but a pair for life.
A true- blue, real-deal piece of Americana, Schott NYC have been creating iconic, handcrafted apparel over the past 100 years. Staying ahead of the fashion curve, the brand has been the uniform for rock stars such as The Sex Pistols, Joan Jett and The Ramones. Bringing the rebel out inside you is as easy as sporting a Schott T-shirt or polo through their rock and roll graphic motifs and minimal logos.
Brighten up your everyday wardrobe with a pair of statement socks from iconic Dutch brand Scotch & Soda. Relaunched in 2002, the label now focuses on unusual patterning, bold colors and nautical stripes, taken from the fashion house's globe trotting. Slip these into a pair of sleek brogues to retain an elegant work-ready style that injects a flash of fun.
Make sure your everyday wardrobe are the ultimate in squad goals with the pair of pants by cult brand Squad². Inspired by world cultures, fashion archives, life experiences and artists, the brand handcraft ready-to-wear pants that exude contemporary flair. From straight leg chinos to staple washed denim, Squad² honor a unique attention to detail in each piece, from bold fastenings, an unconventional color palette and androgynous pleating.
The cool younger brother to the designer's mainline, T by Alexander Wang is loved across the globe for its easy-to-wear tailoring, clean cut silhouettes and laid-back aesthetic. Pulling from the slick style of downtown New York, these premium leather jackets use contrasts between leather and canvas to create a sports-luxe vibe. Combining wrapping up warm functionality with effortlessly cool, a T by Alexander Wang bomber is infused with fresh urban sensibility.
Starting life as a shirts specialist in the late 80s, Ted Baker has since grown and developed to become a leading luxury British fashion label, renowned for its line of menswear and accessories. Updating classic designs and silhouettes with a modern finish, the brand seamlessly provides timeless menswear that exudes a refined yet easy-to-wear sophistication. Its line of sweats brings a polished edge to a selection of casualwear. As well as essential basics in the form of simple sweatshirts and plain pants, expect digital prints and embroidered detailing on its sweaters, practical outerwear and cozy knits.
Gathering its inspiration from the codes of rock music and iconic couples of the vintage rock era, The Kooples is one of the most established French brands with recognition across the globe. Through sleek and refined silhouettes, the brand brings the traditional tailoring you'd find on Saville Row into their line of slim fit waistcoats. Crafted from fine wool or leather each piece's single breast fastening leaves them ideal to mix 'n' match with your shirts and pants. For those wanting an extra dimension of sophistication, The Kooples finish many designs with chain detailing, taking you back to pocket watch days.
Now CFDA member, Jonathan Meizler has experimented during his career, turning his hand to directing, a sportswear line, couture, until he eventually founded Title of Work in 2011. Originally starting out as a tie collection, the brand established itself in the accessories market by fusing traditional craftsmanship with modern design. Now specializing in premium jewelry, Meizler prides himself on crafting all pieces using sterling silver and precious stones. Their current selection of cuff links feature just that, with onyx and volcanic stones, as well as sleek silver designs that are bound to heighten luxurious shirts.
Since the brand's initial launch in 2005, the Tom Ford name has only grown in prestigiousness around the world. With numerous awards under his belt, it's no wonder that the brand and designer's name signify nothing but luxury. Jetting off to the beach shouldn't mean compromising on the same quality or style that you'd find in your everyday wardrobe. Get resort-ready with a bold pair of Tom Ford trunks or swim shorts in a selection of cuts to suit your style.
Internationally recognized for celebrating classic American style, Thomas Jacob Hilfiger set up his namesake brand in 1985 to deliver premium styling, quality and value to fashion world. The ever- expanding line has imprinted true Tommy Hilfiger style ethic onto clothing, accessories, luggage and fragrance. This signature ‘preppy with a twist’ design is the perfect compliant to the traditional trench. In rich navy and tan tones, each coat is impeccably tailored to create a sleek, slimline fit. Finished with a sharp cutaway collar and hidden close buttons, a Tommy Hilfiger coat will leave you feeling timelessly cool.
A brand with a cause, TOMS was born in 2006 after traveler, Blake Mycoskie met children in a village in Argentina who were in need of shoes to protect their feet. Now a worldwide recognized brand, TOMS offer a One for One scheme which guarantees that with every pair of shoes purchased, another will be matched for a child in need. Proudly donating around 60 million pairs of shoes to date, the brand is set on expanding their mens footwear range even further, adding a TOMS twist to the traditional. Chambray, leather, suede and twill can all be found in their Oxfords. With colorful patterns contrasting a sturdy rubber sole, this extra detailing adds laid-back sophistication to your go-to footwear.