Content that clicks
Hey, I’m Charlotte 👋
I’m a freelance social media and content lead who helps wellness, lifestyle and drinks brands create high-performing social content and campaigns.
Whether it’s coming up with original concepts, handpicking top-tier talent, or overseeing every step of production with an expert eye, it’ll always be smooth sailing with me. Think brand-led social and content strategies, ego-free art direction, and productions that don’t stretch your budget.
48-hour turnaround? Hundreds of assets? Challenge accepted.
From TikToks to TV commercials, if you need content that looks good and performs even better, then I’m your girl.
Past Project Highlights
Turning the corner of an office bathroom into high-performing UGC for E45’s best-selling Hydrating Serum and Lotion.
E45 UGC Paid Social Content
De’Longhi Social Media Strategy & Content Overhaul
Discover how I turned the brand’s social media challenge into a clear, actionable strategy, complete with content to get them started.
My Services
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When your brand has a mission or a message you’re desperate to deliver…but don’t know how. Let me come up with a series of relevant, creative, insight-driven campaign ideas that you’ll be excited to execute.
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Looking for a helping hand to get your next shoot off the ground? Whether it’s a small UGC-style need, a suite of graphics or a higher-level TV campaign, let me give you all the logistical, crew and scheduling support you need.
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When your content is ready and waiting for the world to see it, you need a robust strategy of how to get the very best out of your assets. With over a decade in social media management, I can give you all the help you need.
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Want to get on top of your native content and influencer efforts but don’t know where to find the right people to shout about your brand? Let me matchmake you to top notch content creators who will deliver to your brief.
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From scripting and creative concepts through to filming and editing, I produce content that feels native to platforms like TikTok, Instagram and YouTube Shorts while clearly communicating your brand’s key messages and product benefits.
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For when content development feels a bit alien. Not sure where to start? Need some help with crafting a bespoke direction for your brand? Don’t worry, I’ve got you.
