Content that just clicks
Hey, I’m Charlotte
I’m a freelance social media and content lead who helps wellness, lifestyle and drinks brands create high-performing social content and campaigns.
Whether it’s coming up with original concepts, handpicking top-tier talent, or overseeing every step of production with an expert eye, it’ll always be smooth sailing with me. Think brand-led social and content strategies, ego-free art direction, and productions that don’t stretch your budget.
48-hour turnaround? Hundreds of assets? Challenge accepted.
From TikToks to TV commercials, if you need content that looks good and performs even better, then I’m your girl.
Past Project Highlights
Turning the corner of an office bathroom into high-performing UGC for E45’s best-selling Hydrating Serum and Lotion.
E45 UGC Paid Social Content
De’Longhi Social Media Strategy & Content Overhaul
Discover how I turned the brand’s social media challenge into a clear, actionable strategy, complete with content to get them started.
My Services
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I will craft a robust social strategy and put it into practice. With over a decade in social media management, I know all the ins-and-outs of platforms, how to write compelling copy and how to stay on top of trending opportunities. Let’s make the content you’re sharing intentional.
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From creative concepts to filming and editing, I produce content that feels native to platform, while clearly communicating your brand story. And yes, I’m always happy to jump in the front of the camera myself!
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For times when you need more hands-on-deck, but don’t know where to start, I can organise crew, scout models, manage logistics and provide any scheduling support you need to get a photoshoot off the ground.
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Want to get on top of your influencer efforts but don’t know where to find the right people to shout about your brand? Let me matchmake you to top notch content creators who will deliver to your brief.
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Finding the right social or content talent for your business is crucial, and I’m here to be that expert helping hand. Lean on my experience of building content, creative and social teams from scratch. I can propose team structures, onboard team members and outline ways of workings. I’m also here for any cover you need between notice periods!
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Consider me your creative brand guardian. I ensure assets all speak the same language, I flex my on-set director skills so shoots deliver against brand objectives, or I can get stuck into creating those visual and written standards for your brand to hold itself to.