Lambrini x Denise Van Outen Content
The Brief
Exciting news, Lambrini had just signed up Denise Van Outen as their new ambassador! To drive social media hype and awareness of this perfect partnership, I was asked to create content that tapped into our pre-existing content pillars (that I created for the brand 😊). This broke down as:
90s throwbacks: Denise is a 90s icon, Lambrini was born in the 90s, it only makes sense that we need narratives that play right into this space.
Celebrating serves: Believe it or not, Lambrini makes a great base for a ton of cocktails. Who’s better than our ambassador to show us how it’s done?
Bringing the Brini: This is all about having fun! Being your most authentic and extra self because…why not?
The Execution
A series of short-form video assets and teaser announcement stills that truly embraced the essence of the Brini brand.
Ideal for social media, our video series was broken down by our content pillars - where you’ll find a ‘what’s in the box’ with 90s throwback items, yes or no’s to 90s fashion and a speedy cocktail making challenge. These all included reaction-led hooks to ensure we engaged watchers from the very beginning.
The stills were a series of lifestyle extras, where Denise could ‘Bring the Brini’ literally and figuratively across a range of party and at-home scenarios. These were ideal for press, website and supporting social assets.
The Results
4 million views
Average ER
6%
Photography
