Lambrini x Denise Van Outen CONTENT
The Brief
Exciting news, Lambrini had just signed up Denise Van Outen as their new ambassador! To drive social media hype and awareness of perfect partnership, I was asked to create content that tapped into our pre-existing content pillars (that I created for the brand 😊). This broke down as:
90s throwbacks: Denise is a 90s iconic, Lambrini was born in the 90s, it only makes sense that we need narratives that play right into this space.
Celebrating serves: Believe it or not, Lambrini makes a great base for a ton of cocktails. Who’s better than our ambassador to show us how it’s done?
Bringing the Brini: This is all about having fun! Being your most authentic and extra self because…why not?
The Execution
A series of short-form video assets and teaser announcement stills that truly embraced the essence of the Brini brand.
Ideal for social media, our video series was broken down by our content pillars - where you’ll find a ‘what’s in the box’ with 90s throwback items, yes or no’s to 90s fashion and a speedy cocktail making challenge. These all included reaction-led hooks to ensure we engaged watchers from the very beginning.
The stills were a series of lifestyle extra, where Denise could ‘Bring the Brini’ literally and figuratively across a range of party and at-home scenarios. These were ideal for press, website and supporting social assets.
The RESULTS
4 million views
Average ER
6%
Photography
