The CONCEPT

Wise Wolf is more than just delicious wine. As a brand, we are the leaders of a journey that re-imagines how us as eco-consumers drink wine.

We’re not here to tell you what you’ve done right or wrong in the past, we’re here to show you what is possible in the future. How you as a consumer can know you are truly doing your bit towards more sustainable wine consumption.

And that means, we’re not sitting here saying we’re perfect, because we know there is still more we can do. However, it’s our moral duty to tell you things the way they are, communicate claims that we have evidence to support and never greenwash you.

Wise Wolf has a story to tell so sometimes when we talk about the wolf it might feel like a paragraph out of a grown-up story book. It’s our responsibility to tell the wolf’s tale and debunk its portrayal in myths and fables gone by. Instead we celebrate the wolf as the positive and powerful influence it is to the environments it oversees.