E45 Sun Care Launch CaMpaign Content

The Brief

Utilising the newly established ‘This is ME45’ creative platform and visual brand language, it was my task to create a concept and deliver assets that showcase E45’s step into the sun care category. The assets needed to showcase consumers from different age ranges and different need states (eczema, dry skin, sensitive skin) to truly showcase that E45 is for everyone.

Moodboard- E45 Sun Campaign

The Concept

Eczema, dry skin, sensitive skin? This year, we’re not covering up.

Why? Because E45 has my skin protected, with its new sun care range that truly understands skin. By moisturising and defending us against harmful UV rays, we don’t have to worry about slapping on loads of moisturisers or sweltering in layers of clothing in heatwave.

Instead, we can whip on that t-shirt, rock that bikini body and feel entirely comfortable in our skin.

This is ME45.

This is where my core scenarios were born…

  • Costa Del Croydon/Kent/ Leeds

  • Never Missing a Spot

  • Being Ultra Cool

  • Making SPF my new BFF

The Execution

A selection of short digital-first videos which played on the ‘This is Me’ tagline across a range of different scenarios that both played to a sun care scenario, but also a time where you’d be having fun during summer. These were complimented by a vast suite of lifestyle and product images to used across different touchpoints such as POS, Amazon and e-commerce and digital media.

The results

Average VTR
21%

Average CTR
3%

Photography