Inspiring drinking occasions through photography and moving images

HARDYS WINE SOCIAL MEDIA CONTENT REFRESH

The Brief

Hardys Crest had just had a re-design to justify it’s premium wine positioning, VR needed a little help communicating its rightful place on the shelf and we needed to snub perceptions around boxed wine quality. The best way we do this? Through a brief into me! I was tasked to created a suite of digital assets that inspired consumers with suitable drinking occasions for the Crest, VR and boxed wine sub-ranges. It was crucial these assets showed the quality of the wine, the ease of use and times to choose which product.

The Execution

Stills and moving images that placed Crest firmly on the dinner table (and who doesn’t like a little glass while they’re cooking too), VR as the casual, sociable wine you’d responsibly enjoy while reading a newspaper or hosting games night, and our boxed wine were for those social gatherings - think al fresco dining, cosy autumns in front of the firepit and you’ve got the right idea. These assets were used for paid and organic social media, as well as retailer listings.

Photography