e45 UGC Paid Social Ad Content
The Brief
With the noticeable shift of UGC resonating more and more with consumers, even in paid media, it was time to shape-up our content approach for E45. It was my task to provide a selection of assets, highlighting the USPs of our best-selling Hydrating Serum and E45 Lotion to show a younger more beauty-focused consumer who these can easily fit into their day-to-day skincare routines.
The Execution
A selection of short digital-first videos which played on different TikTok-influenced hooks that tapped into consumer pain-points e.g. dry legs in the summer, waiting ages for your serum to dry before putting on your makeup. I wanted these to be as authentic to the user experience as possible, so we created these as if we were shooting in a home, with nothing but a bathroom, a model and an iPhone.