Nutravita Probiotics Paid Social UGC Assets

The Brief

Gut health is a rising trend, with a 35% increase in Google searches in the past year. Supplement brand, Nutravita, wanted to capitalise on this through a paid social media campaign driven through UGC content. They had identified three core shoppers for their probiotics - travellers, foodies and those generally interested in supporting their gut better. After all, gut health is the core of overall wellbeing.

The Execution

Within less than 3-weeks, I took this brief and rolled on with UGC creator matchmaking, having each talent create a selection of short digital-first videos which played on different issues and challenges that might face our traveller, foodie or even just having a genuine interest in improving gut health.

While there was an ask for testimonial, talking to camera content, I still wanted these to be as authentic as possible, with cuts to b-roll footage, and chatty-style personas to feel as personable as possible, as if a friend were giving you advice.