B.INK Wines ‘Leave Your Mark’ Influencer Campaign
The Brief
As B.INK’s red blend was about to make it debut into Waitrose and ASDA, I was challenged with driving social media noise by hero-ing the label (so consumers recognised it on-shelf) and through the brand campaign tag line ‘Leave Your Mark’. I was asked to source and partner with a range of macro and micro influencers who embody the brand positioning in their day-to-day lives and request them to curate content on what ‘Leave Your Mark’ means to them.
The Execution
A series of short-form Reels from a total of 13 influencers from various creative worlds. From collaborating with high-profile artists like Paperboyo, through to stars of the Glow Up, I was able to work with everyone individually to get their unique perspective on ‘Leave Your Mark’ whilst giving them the freedom to simply create.
This gave us a bank of beautifully curated content, including a painting created out of wine, make-up looks inspired by the bottle and more poetic expressions of the brand tagline. This was ideal for giving an authentic approach to influencer content creation, whilst putting the brand front-and-centre, without all the sales jargon.
The Results
Organic views
223,393
Average ER
7.9%