Umi Clinics Social Media Content Creation

The Brief

Umi wanted to reconnect with its local community and reclaim its share of voice on Instagram. After previous social successes, the account had gone quiet and it was time for them to rebuild momentum. My missions were twofold: break out of 200- view jail and create content that was more engaging, approachable and subverted expectations around aesthetic procedures.

The Execution

I developed a refreshed social content calendar, building on established content pillars to create engaging new concepts, compelling hooks and platform-ready content. From ideation through to execution, I led the end-to-end production of all video and stills content, capturing and editing each asset to bring the strategy to life.

The Results

Monthly views up 55.3%

Link clicks up by 43.8%

Followers up by 5.7%