E45 UGC Ad CONTENT

The Brief: Provide our media agency with UGC-driven assets as part of a wider media mix to drive native style content, with core product USPs.

The Execution: A selection of short digital-first videos which played on different TikTok-influenced hooks to grab attention in a crowded social ad market. They hero-ed the Hydrating Serum and core E45 Lotion USPs in a way that tap into consumer pain-points. We created these as if we were shooting these at home, with nothing but a bathroom, a model and an iPhone.

The Results: These assets have already delivered an average VTR of 32% and an average CTR of 2%.