De’Longhi Social Media Strategy & UGC Content Overhaul

The Brief

De’Longhi was a bit stuck in a rut. From mis-matched unownable creative, to not being clear what the brand wanted to use social for, it was clear that De’Longhi was in need of a robust social media strategy, with a content overhaul to support that change in direction. After a competitor and general platform competitor audit, it was clear that to target a younger 30s and stand-out against the noise, we needed clearly defined content pillars that talk to consumer pain points, reasons-to-believe, and aspirational living. After all, a cup of coffee can really make your mornings!

Moodboard - Multi- Gyn

The STRATEGY

There is a subdue confidence that lies within you. One where you can hold the attention of the room with just your presence. This confidence comes from the empowerment you feel when you’re in control of your intimate health.

How? You have Multi-Gyn by your side, with its quick, safe and clinically proven care. Whether that’s quickly and effectively treating the symptoms of Bacterial Vaginosis or Thrush, or restoring your vaginal Flora and pH, we’ve got solutions to get you back to brilliant.

This leaves you unstoppable. You aren’t afraid to be unapologetically yourself. You show the world that these ‘taboo’ subjects are nothing to be afraid of, using this knowledge as power. The power to better health.

And we show this concept through just that– powerful female figures. Direct references to intimate health. We play on the innuendo, to liberate us, not to make fun of. It’s an infectious energy we want to catch. One you can’t put your finger on, but it is just a part of your brilliance. You’re unstoppable.

The Execution

Three hero digital-first videos which played on both our core characters, their symptoms (depicted in their environment) and Multi-Gyn’s hero product to ease these symptoms. Each asset ended with our lead being their unstoppable selves, with a killer claim back to the brand. These were complimented by lifestyle and product images to use across POS, Amazon and e-commerce and digital media.